How do we define commercialisation? Everyone has a different view on what commercialisation means and it does depend somewhat on the type of company, but in deep tech, commercialisation means when a company reaches the point where a customer or bigger investor sees the value and they’re willing to put a price on paper and offer that to you. It’s having the option to have an exit – whether the company does or not, is up to the company.
Pacific Channel’s role is to bridge that start-to-exit phase. This tends to be a really long time and because of the nature of deep tech, there are a number of different skill sets needed along the way. Another way to think about commercialisation is that it’s “the next step”, but importantly, and this is where we come in, you have to know what the next step is well before you get there. So a key part of what we do is create a roadmap for the company to make sure there is always a next step.